2008-Nov-11 - Business 2 business portal best for marketing

If Business is to profit, then Marketing is to business. Since, without marketing, business is not possible whether it is done in any form.
Even traditional business had some marketing tactics, be it delivery unto buyer place or flexibility in payment terms. Ultimately, what can turn on more business is often considered as marketing and its implementation after analysis of the situations from time to time can be termed as strategy.
I often found, when you say strategy, people nod their head but when it comes to know what is strategy they loose the color of their face.
Strategy is a factor which construes marketing and marketing runs on strategy. What RCC beams are to a building  in the same manner strategy is for marketing .if one claims to be doing marketing without strategy then he may be fooling himself and more to others as without strategy in any manner , marketing is not possible.
The very next thing which comes is how to make strategies for marketing the product?

Before that, let us take some pain to understand what exactly is strategy. Strategy is nothing but understanding the basics of positioning a product, features and potential of product, strength and weakness of products, timely review of plannings etc and then analyzing it to conclude with some parameters for selling the same product with respect to different zones and geographical areas, this result into strategy. Isn’t is very simple .If one makes simple strategy, he makes simple way to success in business.
After Strategy, What Next?

Then comes the real marketing play. Again, it is followed by another question how to and what can be the modes of marketing.
Lets us see which mode is required, when marketing modes option comes to be chosen for business:

Whether Online Marketing?
Whether Offline Marketing?

Before, discussing about advantages and dis-advantages as well as requirement of online marketing, let’s see the modes and strategies of offline marketing.

a. Direct Marketing
b. Telemarketing
c. Advertisement in TV
d. Campaign based advertisement in Radio.
e. Advertisement in public places, public transportation
f. Participation in Exhibitions & Trade Shows
g. Door to Door Marketing
h. Promotional campaigns
i. Discounts and offers
j. Referral Marketing
k. Public Relations
l. Print Media
M. sponsoring some events, sports etc.

The list can have much more to it, but the aforesaid are considered to be the prominent amongst any other options possible or available for any person.
So, after doing, still one requires any other mode of marketing, before we make a hasty decision, what if some online marketing options are just explored:

a. Contacting and Responding through Mail
B.Advertisement in Google, Yahoo
C.Advertisement through Ad brite
D.Advertisement in Blogs
E.Advertisement in most popular sites and portals
f. Article Marketing
g. Affiliate Marketing
h. Online Viral Marketing
i. Email Marketing
j. Activities in Forum & Social bookmarking
K. Linking with quality sites
l. Banner Exchange
m. Search Engine Optimization via Search Engine Marketing (SEM)

Many more to be added, even in this sphere alone.
After referring to all, do you feel one is required and sufficient and if one is, then which one .Then I must answer that absolutely NOT, one cannot be a substitute for other, but both are required.
Because, Offline, marketing is very well known potential mode of marketing and will always be required but at the same only offline marketing will not do justice to your marketing, still don’t believe, then just check the truth as stated below:

a) Round the globe more than 50% business is carried out and communicated through mails which is online mode.
b) Corporates, SMEs, MNC all are dependant upon mail for communication.
c) Young generation is net savvy.
d) People are dependant upon websites to fulfill their basic necessities be it
1) jobs, 
2) accommodation,
3) buying and  selling
4) marriage
5) chatting
6) communication
7) outsourcing work
8) filing tax returns
9) gathering any information etc
10) on an average more than 50% business man and involved in international trade use B2b Portals to effect the business .
If this is the some eye opening facts , can still one keep away from online marketing ………….Now You Decide !

2008-Nov-6 - "Impact on business and outsourcing industry of India"

Kudos to the new president of US, Barack Obama, of Democratic Party, for his outstanding victory in presidential elections over    John McCain of Republican Party. This race for presidency is stated to be the largest ever media focused election. It also saw some very dramatic ups and downs and even withdrawal of candidature much talked   barrister of US and Hillary Clinton the wife of Bill Clinton, the ex-president of US.

Much have been written and talked in every sphere of business and politic bureau that the new election will have good and bad impacts on the India. Outsourcing industry of India is in panic since, the statements of Obama have had been twisted by media and intellectuals in such a manner that a havoc got created that outsourcing work to India will be curtailed.

The negative sentiment of such interpretation has also impacted the stocks of TCS,   Wipro etc especially when due to meltdown of US economy, entire worlds economy was shattered and Indian stock exchanges were no exception to it.

On careful, study of all the speeches so far given by Obama, nothing specific has been found which can conclude that outsourcing industry will have to see dark moon.

Rather, Obama has stated in his statements that India and China are going to boost the economy of USA. If this single statement is analyzed then it means there will be growth in mutual business relationships between India and USA. If such is the statement of Obama where he is considering India amongst one of economy partners, then an imagination of grey days for outsourcing sector of India is not sustainable.

This all started with the speech of Obama that had two statements

“US tech firms have thousands of jobs, but not enough talent at home”

“tax sops will not be given to companies that outsource work out of the country”

But at the same, he has openly given a statement

 “"I will start giving them (tax breaks) to companies that create good jobs right here in America"

So going by the employment factor being generated by Indian companies in US, there seems that   the worry of outsourcing industry is useless. At the most, worst to worst, the companies which are not creating employment for US citizens may face the mar of any policy if made against outsourcing companies.

The compulsion of US to outsource work is also an admitted fact by Obama by the remark that "…... but not enough talent at home”. Hence, to carry out growth, the US companies will be requiring talents as talents are not there in US.

The above fact is also substantiated by the recent statement to press by IT tycoon and Microsoft founder Bill Gates that “

      “ Recently , I was introduced with five best talented person of micrsoft and Four were Asians “

So, the compulsion of US should be rather a matter of growth for Indian Outsourcing Industry. As told to PTI,   NASSCOM President Som Mittal has stated that  

"We are not sure whether he had meant outsourcing in the software sector or the manufacturing sector. But I don't think the software exports will be affected or slow down...

At the same, it should be noted that Indian major outsourcing companies, say Infosys, TCS and Wipro, have major revenue to the tune of 70 % coming from US. This was the reason that the Indian software and services exports segment grew by 29 per cent in F.Y 2007-08 than what it had in F.Y 2006-07.

In overall scenario and going by the given circumstances, US cannot afford to outsource work to India and if stops then in that case, from where it will generate the talents to cater the needs of its industry which requires talent for growth. Even, if Obama had in his mind to check outsourcing to India, he will have to revisit his views after knowing the naked truth of over dependency of US companies over India for outsourcing in IT sector. On the contrary, Indian Healthcare and Pharma companies have every reason to cheer over the victory of Obama in US as he has pledged to strengthen global fund. This fact has been attested by Bill Gates who on 4^th November 2008 was in India and reacting to Obama has said to have stated that his win will help strengthening the global health fund and improve healthcare in India and abroad as well.

As regards to other industries, be it power sector also, the impact will not be negative after the new governance in US

The author is a business editor of www.made-from-india.com

2008-Nov-4 - INTERNATIONAL BUSINESS IS A CLICK AWAY

The universe is small in front of speed and world of internet.  Don’t you believe? Through surfing, the unreachable can be surpassed at the speed of thought.

The world is at reach with your laptop/pc, provided with internet connection. Khudos to business to business (b2b) portals, even in vacation, business seems to be fun.

 Gone are the days, when one need to do endless correspondences and struggling to settle with a buyer and if buyer found, to settle in other terms was almost impossible job. Now, everything is transparent and at the reach of a businessman, after all, time optimized signifies, time saved for more business, which always means money by way of profit.

Is any one really interested in traveling and wasting precious time of life in struggling for a buyer or take pleasure in finding buyer at ease .If no, then its high time to enter the game of e-commerce at clicks away.

BUSINESS TO BUSINESS PORTAL FOR BUSINESS OF NEW AGE

A b2b portal is simply a magical wand for business in new age of e-commerce. If it comes to wonders in business, then it can be one. www.made-from-india.com matches the magic in business by its services for offers of buy and sells, lead on demand, SEO, 12 pages website with 12times more exposure to search engines and better Alexa ranking as well as virtual office.

It provides all leads/offers from both buyer and sellers of manufactured goods and services without any hurdle. Genuineness always comes packed with every such information of products of Indian manufacturers, suppliers, exporters which are required by businessmen of India as well as traders form every part of the world.

In a b2b portal, a member can have spacious showroom to display their products and services, as the case may be, and to get maximum business offers round the clock by their virtual office , which is the most unique feature and never before offered by  any single b2b portal of the world for years.

Virtual office is revolutionary tool to face the competition and outgo competitors, with all information constantly stored, even when office of a businessman is not working at woo hours. The virtual office has evolved after research and development in business needs for a b2b, over two decades, so as to maximize the benefits of Indian manufacturers, suppliers, exporters and importers, beside similar generic of the world.

With the aid of virtual office one can manage the affairs of business be it procurement of raw materials, market their product in its own country , exporting , recruitment i.e manpower , finances and can even plan out its inventory and look for business services to run the show.

Benefits of Business to Business (B2b) platform:

a)      Viability

b)      accessibility

c)      time saving

d)      better and more options of buyers and sellers

e)      virtual office , a revolution in business i.e global power

f)        presence in internet world through best SEO

g)      brand creation, brand awareness, brand make over.

h)      Business for 24hrs X 7 days for 365 days

i)        Wider reach

j)        Exploring untapped market

k)      Boundary less communication

l)        Unlimited business via unlimited business queries/leads/offers

m)   Quicker response

n)       Business without travel

o)      Better negotiation powers i.e  buying power

p)      Better price for final goods i.e  selling power

q)      Do business in your terms and conditions

r)       Launching your products at zero cost

s)      Enhanced profits , more turnover

t)        Decreased expenses, more Profits i.e controlling the economy of business.

u)      Buyers of your product can be from any part of the world which is not possible if not present in B2b platform

v)      Show your products and potential to world and world will respect your product and demand it in turn.

w)    It connects buyers and sellers at ease and business occurs at a blink.

So, can any one really miss the jet of success, when this jet is available for all. But at the same, one has to be careful so that the profit in business sustain even if b2b platform way is adopted for carrying out business.

2008-Nov-4 - Why New Markets Are Required For Ones Products

Before, one understand this mystery, three factors are to be known for

Revealing the mathematics of any market players:

a)        Demand and Supply

b)        Quality at competitive rate

c)        Growth for survival in tough competition

I remember, last Saturday I got a call from a senior president of a MNC

, saying that I am looking for new market but can’t make as to where shall I go for and especially when the management is insisting for fast set up of new supply chain in new markets but I am afraid with global melt down of economy, since, it has broken the backbone of every company irrespective of country. I started to deal the situation with certain things which I am just reiterating so that some one can use it as to why new markets are required. Portal is best b2b Marketplace.

New Markets can be set up by adopting any of the ways as is practiced by the global players:

a)        Setting up a subsidiary unit

b)        Making up channel sales force

c)        Making business associates

d)        Making assignment based agents

e)        Generating continuous leads for business deals

People may choose as per their best economy, nature of business and

longetivity of business interest. But, the gentleman was sounding over enthusiastic and even said ,…….yes, Mr Becker, I know this all but my problem is still as such  and repeated it as well for times .This made me  to finally ask him to accompany me over tea which longed to dinner.

In our first sitting , he had a very long brain storming session and he

was only interested to know an answer to why ? Instead of knowing how to do it so , let us name it “Why Session” Why Session New Market means more business and new business as well. In other words means more profit and revenue irrespective of its sustainability.

Again the same question cropped as to why new market, ofcourse! for this I am paid for and companies make business out of such advises.

a)        What is the meaning of new market?

b)        How to explore new market?

c)        Which market will be the best new market?

All the aforesaid questions have simple answer as discussed below.

It can be understood by simple formula of demand and supply. Where there is demand which is sustainable and with better prospects will be

considered as new market. The new market can be within the territory of

one’s country or may even cross the barrier of international market.

If demand is more in a new market, then it is always advisable for

exploring a new market . The market can be explored with better pricing

with best quality , since the golden rule is quality should always command the pricing factor and pricing factor always follow quality factor. Since, both are incomplete without each other and compliment vice versa. As already said, the new market could be explored with new subsidiary, joint venture, partnerships, business associates, deployment of work force or even without substantial investment by way of continuous generation of business leads, may be a B2b platform or b2b portal can get business leads for you like www.made-from-india.com ,which I recently saw and seems to be a promising one for global traders and exporters. Exploring new markets can be even by way of launching your product in unexplored areas of one’s country and even exporting the product to a particular country where best demand is there. The result will be more demand will always give better pricing factor. Ofcourse, such markets will be the best market to be explored since business is done for profit and the market which can give more profit will always be the best market whether it is new and unknown as well. Say, a ball pen has the best quality over the existing ball pens in its segment and usage, but unless not being sold in better market will always get less revenue over inferior ball pens which are in best market where the demand is more for ball pens and for quality.

After, listening such simple things, the gentleman said, Mr. Becker even I knew this but you made me understand the simple analogy and now I am sure to give some promising result to my management. We shall be discussing other aspects of other sessions in due course of time, meanwhile, simply understand the fact that business is for profit and it is always dominated by demand and supply.

2008-Oct-31 - THAILAND – AN OPTION FOR INDIAN TRAVEL INDUSTRY

The moot question which arises is that whether , Indian businessman should explore the land of Thailand for TRAVEL business potentials or not .

The answer must be yes , since a few years back , the travel to Thailand for vacation has increased like anything and the favourite hot spots in Thailand were Pattaya and Phuket beside bankok. This has led TCEB, the Tourism Authority of Thailand (TAT), the Department for Export Promotion (DEP), the Thailand Incentive and Convention Association (TICA), and the Trade Exhibition Association of Thailand (TEA) to tie up with various travel agents in india beside tour operators who are having great times to eat up their stake in tourism industry .

Ofcourse , government of thailand has also floated various schemes so that the tourism increases , these have been taken as the lucrative offers by Indian counterpart. Even , various online portals have also joined the race to see that all goes well with their interest as well beside giving value for money package to the tourists who are often Indian but also foreigners who enroute through india for the sake of best deals .

Recently , approximately 200-300 India corporates, travel agents, trade associations, professional engaged in exhibition industry , and convention organizers attended the India road show which was in Thailand and this has been taken, by thailand counterpart ,as the first step to win the heart of players of tourism industry in india which is at the peak.

TCEB as well as government of Thailand has taken all pains to support the flourishing travel industry due to high inflow of tourists from india by way of arrangement of various international trade shows, exhibitions ,fairs , meets , summits , conferences and festivals and this is making Indian businessman like anything .

Lets see who wins the race , Indian businessman or businessman f Thailand or both , the time is the right factor to decide , but at this point of time it cannot be ruled out Thailand is hot favourite amongst Indian tourists and the tourists reaching there are well taken care of , whether by tourism ministry , air carriers and hospitality industry , three cheers for Indian tourist which are VIP as on date as regards to foreign inflow of currency to the land of beaches and natural beauty.

We at www.tradenfairs.com , a subsidiary of www.made-from-india.com ,worlds fastest growing b2b portal for businessman round the globe including india , just take care to let our viewers informed since perfect information is our motto , with this at your service always.

2008-Oct-21 - How Trade Shows Work

You've just been put in charge of planning the company's trade show activities for the year and you have no idea where to begin. Maybe you've attended a trade show before so you have an idea of what they are, but planning and managing the process is a whole other animal. Trade shows are one of the best ways to get in front of your customers and prospects, but how do you decide which shows are best? How do you budget for them, how do you decide what kind of display you need, and how do you make sure you get back more than you put into it? In this article, we'll take a look at why trade shows are so effective, how to select the best shows, and how to manage the process from start to finish. We'll also provide tips, checklists and web links that will make the job a heck of a lot easier for you. Let's start with why it makes sense to attend trade shows.

Trade & consumer shows create business for the City. With nearly 2.3 million square feet of exhibit space at the four main tradeshow venues, in a single year Toronto hosts more than 120 business trade shows, and many more consumer shows. Average spending by each tradeshow exhibitor is $5400, and nearly $1300 by each delegate attending.

Now a days Apparel, Fashion & Textile industries is growing in international demand as before.

Fashion  Trade Shows are an integral part of the Apparel, Fashion & Textile industries.  The clothing industry has many international fashion  runway shows and apparel industry trade shows each year.  The  Apparel Search   Trade Show Directory will assist you with learning about the available trade events and trade show organizers that specialize in clothing, textiles and fashion exhibitions. Apparel Search provides easy access to the important events from around the world.  You can also view the Fashion Week directory to learn about the available fashion week events around the globe.

2008-Oct-20 - Home Buyer Show - the only event in Australia dedicated to helping home buyers and investors.

Sydney Exhibition Centre,Darling Harbour -25 & 26 October 2008

Whether you’re a first, second or third time buyer, building a new home or looking for your next investment property – it doesn’t have to be a daunting prospect. With so many important decisions to make we’ll help you make the right ones.

Discover the secrets to financing, finding and buying your next home, saving you time and money, with continual free seminars presented only by independent experts from industry associations and government.

With housing affordability at an all time low, home buyers across the country are finding the dream of owning their first or next property more challenging. Now more than ever home buyers and investors of all levels need to ensure they do their research, understand the market and have all the right information they need to make informed buying decisions.

Buying a home is one of the largest and most important financial transactions you will ever make and for just $15 a ticket to the Home Buyer Show will show you the smart way to buy property with something for all buyers including:

• First home buyers (educational stage dedicated to first home buyers)
• Upgrading to your second or third home
• Apartment buyers (Apartment Living Zone)
• Property investors of all levels
• House & land package buyers
• Building your next home
• Buyers looking for vacant land opportunities
• Knocking down & rebuilding your current home
• Empty nesters downsizing and selling their family home
• Dual occupancy

So whether you’re dreaming of an apartment in Abbotsford, a house in Haymarket, a unit in Ultimo or a house & land package in Parkwood – you’ll find it at the Home Buyer Show. With a wide range of new products and services on display, free educational seminars, interactive zones, money saving tips, new ideas and inspiration, we’ll help you get into your next home sooner!

Mark the dates in your diary now and discover ownership made easy.

Expositions and trade fairs

Obrabotka metallov St Petersburg

The company ALTA took part in a collective stand with TOS KUŘIM-OS the exhibition Obrabotka Metallov in the days of 13th – 16th March 2007. The exhibitions like this are visited by the most important representatives of branch not only from Russia but from foreign countries too. The official participation of theCzech Republic is also supported by SST. In the year 2006 over 300 exhibitors from 16 countries took part in the Industrial Fair. Ten thousand seven hundred of professional visitors from 150 cities of Russia and 12 foreign countries visited the fair.

Mashex Moscow

The company ALTA will take part in a collective stand with its subsidiary company TOS KUŘIM-OS and KSK KUŘIM the exhibition Mashex (Mashinostroenie) in Moscow in a new fair ground Krokus expo. This action built great prestige in last years and it is sought after by all leading world producers.

The fair makes possible to introduce complete industrial plants, machine tools, pressure cold treatment, machining and abrasive materials, machinery and tools for iron working and metals and many others...

2008-Aug-25 - Exhibitions and Business Events Blog